UGC-style ads and polished brand creative do different jobs. The best accounts run both and let the data decide the mix.
Where UGC wins
Cold traffic, trust-heavy offers and products that need demonstrating. A real person explaining a problem feels native to the feed.
Where polished wins
Premium positioning, retargeting and offers where the product itself is the hero.
- Start with UGC for prospecting.
- Use polished creative to close.
- Rebuild every winning angle in both styles.
Want this applied to your account? Book a strategy call and we will show you what we would test first.