A good brief is short. It names the job of every ad and removes guesswork for designers, editors and creators.
What goes in the brief
- The angle and the single job of each ad.
- Proof assets you can use: reviews, UGC, data.
- Hooks to test, written out.
- Sizes, placements and file naming.
With that on one page, revisions drop and batches ship faster.
Want this applied to your account? Book a strategy call and we will show you what we would test first.