There is no magic number, but there is a sensible range. More budget needs more fresh ideas, because spend accelerates fatigue.
A rule of thumb
- Under $10k a month: 2 to 3 new ads a week.
- $10k to $50k a month: 5 to 8 new ads a week.
- $50k+ a month: 10 or more, across several angles.
Signs you need more
Rising frequency, climbing CPMs and the same three ads carrying most of your spend.
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