The hook decides whether anyone sees the rest of your ad. These are the patterns we reach for most often.
Three families of hooks
- Callouts: name the viewer by their situation, not their demographic.
- Outcomes: lead with the result, then earn it.
- Pattern interrupts: say or show something unexpected in the first second.
A simple habit
Write five hooks for every concept before you pick one, then test the best two.
Want this applied to your account? Book a strategy call and we will show you what we would test first.